Is link popularity really that important?With the domination of Google and Yahoo on the search engine market, words like 'link popularity', 'link prominence' and 'link reputation' have become buzzwords in the search engine marketing industry.Many webmasters try to get as many links to their website as possible and some companies even offer '1000 links to your website within minutes'. But is link popularity really so important as many people want us to believe?
read more: Search Engine Optimization ToolsPlenty here, and nicely designed and programmed. A backlink checker, link popularity from MSN, Google and Yahoo!, a metatags generator, multi-rank checker (Alexa and PageRank), multi-server PR checker, PR predictor, speed test, spider view, and much more.
read more: The Top 3 Stupidest Marketing Methods. (Are YOU using them?)FFA Pages: The only people who benefit from FFA pages are the owners. Think about it, you give your email address to submit your link to a FFA link site in hopes someone will see your link and click on it. When was the last time you stopped at a FFA link site and browsed through the links looking for something specific? Not to mention your email has been given (remember your gave your email when you submitted your link) to a FFA link network, with thousands of owners, and you will now be bombarded with emails from FFA owners. In this scenario who wins? I hope your not thinking you did.
read more: How many link partners are there? How many are enough for a link campaign?Exchanging links with other sites is a promising way to increase your Google PageRank and to draw visitors to your site. Good incoming links have a positive effect on your search engine rankings and they also bring targeted visitors to your website. But how many potential link partners are there, and what is a realistic goal for your linking campaigns? How many link partners should you have?
read more: Google's link command and better ways to do itYou probably know Google's link command. It's a special search query that allows you to find websites that link to another website. There's a better way to find all pages that point to your website on Google.
read more: Finance Sites: Yahoo Leads, Google LagsGoogle's site has not yet gained the popularity to challenge other financial sites.
read more: Link-Tracking implementedMaybe you noticed that most links are redirected now before they go further in my site or outside world. This is an experiment where I want to perform some link-tracking research. I hope Google will not slash my site immediately...
read more: Theft You Don't Even SeeHow's this for a one-two punch -- software that secretly alters your Google search results, then tries to drop nasty programs on your computer by luring you to a bogus eBay link?
read more: Google's new ranking algorithmRumor has it that Google tries to fight artificial link manipulation with its latest update. What can you do to get better rankings on Google?
read more: Link HarvesterFind all your inbound links (via the Yahoo API) with this free tool. Search an entire domain, or a particular URI. Handy links to whois, Internet Archive, and Google cache from each discovery. Includes source code so anyone can mirror the service.
read more: Update Outlook Calendars from a Web LinkEver scheduled an event like a teleseminar or product launch? Hopefully your prospects will copy down all the details correctly, adjust the time to their time zone, AND remember to attend. Why not just add it to their Outlook calendar...?
read more: Incorporated Google translation in 5 European languagesBesides supporting English, Newlook Marketing has added Google translation in 5 European languages: French, German, Italian, Portuguese and Spanish. To translate to any of these language, click on the link found at the footer of every webpage.
read more: New Article ''Search Engine Strategies for Success: 2006'' by John Wooton and Asbjorn Lonvigby John Wooton Author and Creator,
The SEO Journal Blog and Asbjorn Lonvig.
Readers of my latest Art News Artblog have asked me to write about how I got a relatively good presence on the internet. Yesterday's statistics: 150,000 hits on Google.com and 100,000 hits on Yahoo.com on the search term "lonvig" and 64,708 hits and 1,176,552,123 bytes transferred per day on my web site
www.lonvig.dk.
John Wooton: As you know, every year is always rocked by a plethora of changes in the search engine marketing world. The acquisition of smaller companies by the Big 3 changes the marketing landscape as we know it every month and with every update to the index that is made, we hold our breath and hope that we come out better (if not, the same) in the end. So when it comes to the new year, there are many things that we should look out for to stay on top of the rankings.
1. Quality Content: I say this so often and I cannot overemphasize this enough: Content is KING! Search engine spiders, crawl the net to find what? Content! Your site has information (hopefully) that you want the spiders to see and include in their index. By the creation and publication of quality content, you give the search engines more reason to return. You are feeding them what they want. In 2006, you should be finding creative ways to get your content noticed and viewed as well as finding creative ways to publish fresh content on a regular basis. A very good way this is done is through the use of message boards (hosted on your site) and by blogs (enabling you to publish more frequently).
Asbjorn Lonvig: 
Tell a story. Every time I enter something on the internet, on my own website or another web site like an online gallery I tell a story. Like what Jose Dali said about my fairy tale character Crab-Mac-Claw or Alice Garibaldi's view of my computer drafts of sculptures in Rome. For search engine optimization and submission to selected search engines I use the software IBP Internet Business Promoter by Axandra, Germany. For check of meta tags I use the free Meta Tag Analyzer from Submitexpress.com. This is to ensure 100 % title relevancy to page content, 100 % description relevancy to page content and 100 % keyword relevancy to page content.
Don't focus on your web main page (index page) - focus on every page, only 1.56 % of my visitors enter through the web main page.
__________________
John Wooton: 2. Don't Overextend Your Link Exchange Structure: Backlinks were a popular way to increase your rankings fast in the search engines. The tradition holds: find a PR7 website and trade backlinks and you'll be indexed in Google within 24 hours. That strategy still holds true and is beneficial for new web sites. But in my opinion the days of tremendous link swapping are coming to an end. Many website have been founded with the purpose of allowing you to exchange links with other web sites. This has caused a massive influx of web masters who want to exchange a ton of links with the hope that it will help them in the search engines. But what really matters when it comes to links is the amount of quality one way backlinks that direct users to your website. You want the balance of links to be in your favor, that is what leads to success. Also, there has been talk of search engines taking notice of these "link farms" and penalizing those who take part in them. So if you do take part in link exchanges, please be moderate in respect to the number of exchanges you take part in.
Asbjorn Lonvig: 
I do not concentrate upon links any more. I only make links that are relevant to my content. If I am asked to link to a Kangaroo farm in Canberra, New South Wales, Australia, I sure will do it. Now and then I run a Link Popularity Check on my online galleries to check their degree of presence on the internet. The Link Popularity Check program is free and it is from Axandra, Germany. Absolutearts.com has the highest link popularity of all online galleries.
__________________
John Wooton: 3. RSS and XML: Two new technologies that have begun to take center stage especially in 2005 include a programming language that has been around for several years called XML. XML is short for extensible markup language and is a derivative from HTML. The main difference is your ability to create descriptive tags for your data. This has led to the advent of RSS or real simple syndication. RSS is a way for you to publish your data to an XML file hosted on your site. Users subscribe to your RSS feed via the XML file and whenever you make a changes to your XML file they are notified. It's become a major technology used by news agencies and bloggers alike as a simple method of publishing your information across a wide variety of platforms. XML has also proved useful with the Google Site maps program, newly released in 2005. The optional tags available with the XML site map allow you to be descriptive about the individual pages on your site including dates the individual pages were modified. There are some small things you need to pay attention to when creating this: namely you have to follow the Google xml schema, and you have to be diligent about tracking and fixing errors in the code. But if used correctly, it is a great way to help Google index the hidden pages of your website due to javascript or flash.
Asbjorn Lonvig:
I have made an RSS to all main pages on my web site and an RSS to every online gallery. I use the FeedForAll RSS feed creation tool to built my own RSSs. This way I have built 73 "hand made" RSSs. I use the following blogging systems for posting a lot of news and for automatic building of RSSs, ATOM feeds and RDFs: Blogger.com, Blogger.dk, Blog.com, Bloglines.com, Spaces.msn.com, Squarespace.com, Angelfire.com and Artday.org. Artday.org is Japanese. It is from Tokyo. And so is the image to the left. It's the Tokyo skyline with Tokyo Tower. The title is "Tokyo Moonlight". All of the above RSSs, ATOM feeds and RDFs - both my own "hand made" RSSs and the RSSs, ATOM feeds and RDFs generated automatically by blogging systems - are submitted to selected directories and search engines with the software RSS FEEDS Submit from rssfeedssubmit.com - if you need an introduction to RSS news feeds, you'll find it on rssfeedssubmit.com. I have built one site map in English and one in Danish.
___________________
John Wooton: 4. Stay away from Flash and Javascript for the time being: Flash and Javascript are very powerful tools for creating dynamic and eye catching web sites. The most prominent problem with the two technologies is that the spiders can't index through them (at least not yet). This limits your ability to have the search engines index portions of your site. Many have speculated that the Big 3 are working on solving this problem, but for the time being, avoid or limit your use of these technologies.
5. Avoid Unethical SEO: There are a lot of programs out there that help you to achieve maximum link back ratios in a very short amount of time. Some of them are good; some are bad. In fact, some of them will waste your effort trying to post trivial comments on blogs or trying to maximize your link exchanges. In my opinion, you should seek success in SEM the right, ethical way. Seek out honest web companies to exchange a moderate amount of links with. Post only relevant comments to forums and blogs because that behavior leads to lasting link backs. Also, don't try to manipulate your website to make it appear to have a higher PR than you really do. Google sees that one!
Asbjorn Lonvig: 
I stay away from Flash and.....
I stay away from unethical SEO.
_____________________
John Wooton: 6. Last, but not least, Articles: There is a little bit of controversial talk about whether it is right to post articles for free use in directories. In my opinion, you are providing a well needed service to web masters and I don't see this one as a potential loss for 2006. Information is valuable. And web sites that need content (especially fresh content) desire what you do to make their efforts a success. So it is natural for your web site rankings to benefit through backlinks from those articles. It's a win win situation. One other thought on this subject. Right now, the search engines can punish web sites for having duplicate content, and that is an argument that many will propose. But, the search engines will usually only punish you if the html format of a web site is similar, not a couple of articles. So posting articles is safe for now. But be cautious. Many lucrative methods of ethical SEO can be turned into a problem when too many people attempt to abuse the technology. So that's it. Short, but informative. SEO is both an art and a technology that we have to use correctly for the right type of success. Who knows what the year ahead may bring, but playing your cards right, you can achieve success and avoid any pitfalls that may come.
Asbjorn Lonvig:
This Art News Artblog article is an example of Articles. I write articles to as you know WWAR/Absolutearts, to Editorial Qroquis - a printed art magazine in Buenos Aires (translated into Spanish) and ADN World ArtNews in Tokyo. Furthermore my articles are published on selected RSSes of my own, on all the blogging systems mentioned above and on the online gallery ArtCad.com in Paris. To keep track of the effect of my efforts to have a relatively good internet presence I use a server based statistic system on my web hotel called InSite. I use Google Alerts to continuously inform me what new things of mine have been indexed. Occasionally I check presence on Yahoo.com. And then I check the online galleries. January 2006 WWAR/Absolutearts topped with 73,000 hits followed by ArtWanted in Salt Lake City with 21,000 hits. Other online galleries like Yessy.com in Denver Colorado had 17,000 hits and a new online galley in Paris - ArtPourTous - had reached 4000 visitors. "Grand Maitre" to the right - that is Henri de Toulouse-Lautrec - is of course exhibited in Paris. I'm working hard to produce decent traffic on all online galleries.
__________________
Asbjorn Lonvig:Thoughts. Your sales has nothing to do with your artistic talent, with your exhibition at Chicago Athenaeum or with nice words written about your art in a French book on "How to communicate through pictures". It's all about your internet presence???
Thanks. I want to thank John Wooton Author and Creator, The SEO Journal Blog for permitting me to use his article "Search Engine Strategies for Success: 2006", which I read 5 January 2006 in Entireweb Newsletter.
Questions. Ask all the questions you like in comments to this entry.
read more: New Charity Directory Helps Nonprofits Capitalize on “World Cloud” TrendNonprofit organizations can now reap the benefits of the “word cloud” phenomena by claiming a word at www.500GoodCauses.com. The new charity directory lists 500 keywords and phrases, and only one charity can be associated with each phrase, creating a powerful online marketing edge. Keywords can be claimed for as little as $45 and formatting extras like bold and colors cost far less than on most commercial “word link” sites. (PRWEB Jul 12, 2006) Trackback URI: http://www.prweb.com/dingpr.php/VGhpci1TdW1tLVBpZ2ctU3F1YS1JbnNlLVplcm8=
read more: Interacting with Bloggers 101: Permalinks, Product Info, and PersonalityI made some comments today during Steve Rubel's Gnomedex session. Steve asked, what are PR and marketing professionals doing right and wrong? What do people who blog want/need from such departments?
After much arm waving I got Steve to notice me, and I answered with three P's.
- Permalinks: folks, this is such a simple one. Don't make your press release page be "press.php" and old news be "archive.php". Have a single, unique link for each press release, news story, product, or (*gasp*) blog post you make. This means not trying to make me figure out a crazy javascript or Flash navigation system, but simply having a clear, single link I can use to directly get to information. URL schemes like /news/2006/07/01/bigstory or /products/coolproduct/model-vw83 are some good examples.
- Product Info: I like product info. I like permalinks to direct product info. I like tech specs, and I like easily grab-able (and even better, friendly licensed) product photos. Heck, encourage me to hotlink images from your corporate server. Include copy/paste code that includes the permalink and a caption that I can drop into any system that groks HTML. For bonus points, make a little Flash/Javascript/rotating GIF widget that I can put into a post.
- Personality: yes, I want personality. This one is last, because a lot of corporates just can't get past legal, or want the community to bring in the personality. If you're not going to blog, perhaps upgrade your press release writer to someone with a little more human in their blood, or give me a contact that I can talk to/interview to get more of a human face to the information you're presenting.
It seems so simple. But I know how difficult this can be. Many marketing and PR departments rely on a chain of consultants, contractors, or other folks to manage their web presence somewhere down the line. PR types need to become actively vocal about the needs they have. The three P's might be a good place to start.
read more: Everything Else :: FREE Advertising = Monthly Income!Subject: FREE Advertising = Monthly Income!
Would You Like To Know How I'm Quietly Building An Empire
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Discover a simple, yet proven strategy that will turn you into a master recruiter literally over night. Click here to learn more.http://Home-Income-Team.com/team/hit_splash01.php?ref=hampstead
read more: Downline Builder :: FREE Advertising = Monthly Income!Subject: FREE Advertising = Monthly Income!
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Would You Like To Know How I'm Quietly Building An Empire
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Discover a simple, yet proven strategy that will turn you into a master recruiter literally over night. Click here to learn more.http://Home-Income-Team.com/team/hit_splash01.php?ref=hampstead
read more: Yahoo! Updates, Not To Be Out-Done by GoogleYahoo! appears to be updating their algorithm and index. Maybe it is related to this Yahoo! Redirects Link Command Requests to Site Explorer. Anyway, two large discussions taking place on the Yahoo! update. Oh, by the way, we reported a...
read more: Content, Links, Relevance and Page RankSEO experts are constantly telling us about the importance of good quality content and good quality back links from web sites with relevant content. They also tell us that reciprocal links and page rank are of decreasing importance. They then instruct us as to how to go about getting good links by personally contacting other web sites and proposing a reciprocal link! Confusing! As is much of the advice given to prospective site designers.
Personal experience with our own web site has shown that the following is correct and works;
- Content is the key. Lots of it, with constant up dates to it, and it should be well written and informative not just a sales pitch.
- The more pages you can create the better. Upwards of 100 pages will highlight your site as an important one. Sites with only a few pages rarely appear on the first page of search engine results.
- As the site ages its importance will increase. Those who got in early generally outperform the later sites. Google also have an ageing process for links. As these links approach six months old they become of more importance.
- Reciprocal links once gone through the ageing process are still being counted, even with Google's updated algorithm.
- Article writing and publishing will produce huge numbers of backlinks. You should be looking to produce upwards of 30 articles and aim for around 250.
- Attaching a weblog to your site which is updated daily will increase the rate at which the search engines visit your site and at the same time adds valuable content and links.
- Page Rank has still some importance in determining your position in the rankings because it is based on the links and the content of your site. However the page rank as given by the Google Toolbar is not necessarily accurate. A more accurate page rank can be gauged from using the detail supplied by the Google Sitemap statistics. Consequently generate a sitemap and submit it to Google.
The most important piece of advice is to design your site for the visitor and not the search engines. Have as much information within the content as possible and keep the graphics to a minimum.
About the Author
David Andrew Smith is the owner of http://www.wesparkle.co.uk a cleaning services company which operates throughout the UK.
read more: Using Contextual Marketing To Increase SalesWhen ever someone mentions the term Search Engine Marketing
(SEM) two words automatically come to mind - Volume and Exposure. These are things that all businesses need to create an ongoing stream of income.
Search Engine Marketing enables your business to reach thousands of potential customers for a lot less than traditional print media and direct mail marketing. Very good news for the smaller business owner whose marketing budget is much less than the bigger corporations.
SEM is a simple concept. You need to build a site and then optimize the content based on keywords that receive good results in search engines. The better your optimization, the higher your placings will be. The internet promotes your business 24-7 but the problem is that you can wait weeks or even months for the search engines cross reference with your site and your keywords. And of course there is no guarantee they will do it at all which can be a problem.
Pay-Per-Click (PPC) Search Engine Marketing takes away the risk of a long wait for keyword indexing and instead immediately secures your placing in the top positions. All you need to do is make bids on the keywords you nominate.
The higher the amount that you bid the higher your placings will be. You only have to pay when someone actually clicks through on your link.
PPC allows you to build an opt-in list fast, test ideas for new products and experiment with marketing campaigns. But despite the goodness you do have to pay to stay in the top placings. To do this you can be paying up to $5 or more per click.
Both SEM and PPC, share much in common. They effectively drive targeted traffic to your site. There is a learning curve for optimizing your site for higher places and how to effectively use keywords in PPC campaign. Constant monitoring and tweaking is necessary for ongoing successful results. A time consuming task for the webmaster/business owner.
Contextual marketing is the latest way to market online.
Contextual marketing is just as effective as SEM and PPC but is much simpler to use. It produces volume and exposure, but is way faster and easier to use.
Contextual marketing has huge potential because it takes the best component of PPC and SEM but maintains a simplicity of use.
People reading your ad already pre-qualified themselves as someone interested in what you offer. They found that web page through a search engine. You receive higher quality, targeted visitor to your site. That translates into a higher conversion rate and increase in profits.
If you need an effective way to find new customers then contextual marketing is probably your best option. Try it and compare the results - you might a bit surprised.
Tina Valiedi is the Executive of Marketing and Chief Editor of MPStrategies Firm,a company whose breakthrough service unleashes the power of the internet to drive hidden potential clients to your site. For more marketing how to information visit:
http://www.mpstrategiesfirm.comSearch engine marketing, internet marketing, google, yahoo.
read more: It's your weekly best of Weblogs, Inc.The Weblogs, Inc. network features over 100 independent, unfiltered bloggers producing over 1,000 blog posts a weekacross over 75 industry-leading blogs. Each week we ask our bloggers to choose their top posts, which we bring to youin one easy-to-read weekly post. You’ll find links to the hottest posts from the past week after the jump including areview of Google Talk, the latest television spoilers and a Flash-based gas pump. But first up is our newest blog,SlashFood. Enjoy.
Slashfood just opened for business, and we’re already planning aGrilled Cheese party. PlusKarina Longworth makes fun of Gwyneth Paltrow’sjunk food intoleranceand Keith McDuffee lists thetop 25 food hacks.
FlashInsider’sMike Schleifstein finds RentACoder looking for aFlash-based gas pump andrips into Kottke.org forforgetting Flashduring a future OS article, plus David Robinson reportson making the Adobe-Macromediamerger official.
Divester?sWilly Volk reports on theshark that killed a scuba diver, drools overthe Neptus 60 Cliff Dwelling, and lusts forthe coolest pool toy of all time ? the AquaPub.
Droxy’s RyanSaghir gets a hands on view of the new SiriusS50 and a sneak peek at the Sirius Replaythen he takes a look atconverting RSS feeds intoPodcasts with Audiolicious.
HD Beat’s MattBurns brings you up to speed on the HD-DVDand Blu-Raywar while Kevin C. Tofel reveals howVOOM HDTV is reborn and illustrateswhat you’re missing if you don’t have a widescreenset.
TVSquad’s BobSassone yearns for an Eyes DVDwhile Keith McDuffee rounds up thelatest spoilers and
rumors and Karina Longworth reports on aSpike TV movie.
Luxist’s Peter Thompson finds alittle chic protection for his iPod and Rick Reed shows agreat way to break your diet while Deidre Woollard checksout the customized Piaget Fingerprint Watch.
The VoIP Weblog chronicals thelaunch of Google Talk while TedWallingford rants about VoIP industry analysts’ screwyanalysis.
The Unofficial Photoshop Weblog’s David Chartier covers someof the great photographic hoaxes and waxesnostalgic about old Photoshop splash screenswhile Jan Kabili reports on Ben Willmore’s new Photoshop Insight Injections series, which starts off with an insightfularticle on using Camera Raw with SmartObjects.
DV Guru’s MikeBurgoyne reviews the new JVC GR-X5Camcorder and has some tips forpackaging your next DVD plus Ajit Anthony looks at newsoftware to help catalogue your video library.
Hackaday’s Fabienne Serriere shows how toget started with the csound software synth while EliotPhillips shows how to build a WiFi repeater and explainsthe easy lockpicking technique “bumping”.
TUAW’s Laurie A.Duncan goes over her Google Talk Mac wishlist while Scott McNulty conducts a battery survey withcoconutBattery andC.K. Sample, III wants to know whatpodcasts you’ve been listening to sincethe introduction of iTunes 4.9.
Joystiq’s Vladimir Cole teaches aboutthe short and long tails of Massively Multiplayer Gameswhile Ben Striegel wonders about prejudice in the gamesretail industry.
Engadget returns to itroots in 1985, but first Barb Dybwad wants to know whereIntel’s VIIV came from and Peter Rojas wants to know whatyou want to know about the HTC Universal.
Finally don’t forget to check out Download Squad’s review ofGoogle Talk.
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