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SEO experts are constantly telling us about the importance of good quality content and good quality back links from web sites with relevant content. They also tell us that reciprocal links and page rank are of decreasing importance. They then instruct us as to how to go about getting good links by personally contacting other web sites and proposing a reciprocal link! Confusing! As is much of the advice given to prospective site designers.

Personal experience with our own web site has shown that the following is correct and works;

- Content is the key. Lots of it, with constant up dates to it, and it should be well written and informative not just a sales pitch.

- The more pages you can create the better. Upwards of 100 pages will highlight your site as an important one. Sites with only a few pages rarely appear on the first page of search engine results.

- As the site ages its importance will increase. Those who got in early generally outperform the later sites. Google also have an ageing process for links. As these links approach six months old they become of more importance.

- Reciprocal links once gone through the ageing process are still being counted, even with Google's updated algorithm.

- Article writing and publishing will produce huge numbers of backlinks. You should be looking to produce upwards of 30 articles and aim for around 250.

- Attaching a weblog to your site which is updated daily will increase the rate at which the search engines visit your site and at the same time adds valuable content and links.

- Page Rank has still some importance in determining your position in the rankings because it is based on the links and the content of your site. However the page rank as given by the Google Toolbar is not necessarily accurate. A more accurate page rank can be gauged from using the detail supplied by the Google Sitemap statistics. Consequently generate a sitemap and submit it to Google.

The most important piece of advice is to design your site for the visitor and not the search engines. Have as much information within the content as possible and keep the graphics to a minimum.

About the Author

David Andrew Smith is the owner of http://www.wesparkle.co.uk a cleaning services company which operates throughout the UK.

When you start out a home based business it's a common mistake to start off advertising your website. If you have a website with lots of things for sale on it you'll probably just end up confusing your potential customer. They may or may not be able to determine what it is that's for sale. Here are a few reasons why it's better to advertise a Splash Page/Squeeze Page vs. a Website.

1. If you're using Google Adwords to drive people to your site then you'll want to get sales for your advertising dollar. If you're paying for people to come to your website and they are confused about what it is that's for sale, chances are that they will click on through. If a splash/squeeze page is used then you can capture names, email addresses and a whole lot more useful information. By using the splash page/squeeze page you will at least get some information in which you can use for a sale down the road. Having a newsletter sign up on the splash page/squeeze Page will accomplish this.

2. If your using Traffic Exchanges for your advertising then you'll want to make sure that your surfing is all for not. Using a Splash/Squeeze Page to capture leads for your business is what people are doing more and more now. The splash/squeeze Page forces the surfer to put in info by using a method like: "If you join now I'll give you this free.....", or "Join up now before it's too late". By using this method the seller accomplishes two things; they obtain info on the potential customer and give away probably some sort of viral e-book/software etc... This method of advertising is becoming more and more popular. Why? Because it produces results.

3. Joining Ad forums/groups is another yet not as effective way to advertise yet the same thing applies here as well. By using a well thought out ad and using a splash page/squeeze page to obtain information you will accomplish some results. If you just advertise your website, again people will tend not to take your offer up because they get confused about what's for sale.

By using a splash/squeeze page you will obtain very important information on your potential customer which will give you an opportunity to repeatedly give you chances to sell what ever it is you're selling. The whole idea of Internet Marketing is to have buyers for your products and to be able to have repeat customers is what the splash page/squeeze page is all about. If you just advertise your website then you risk the customer clicking through and not ever seeing them again.

About the Author

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