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How to get high Google rankings with Flash sites
Flash movies are a great way to add multimedia elements to a web site. Unfortunately, Flash cannot be indexed by most search engines. For that reason, it is very difficult to get high search engine rankings for Flash sites. This article explains how to get top rankings on Google with Flash sites.
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Google uses a new spider to index web pages
Google is using a new bot for their AdWords advertising system that automatically spiders and analyzes the content of advertising landing pages. What does this mean to your organic search engine rankings? What does this mean to your PPC ads and your organic search engine rankings?
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New Google acquisition: Can we expect a shift in Google's ranking algorithm?
Google has recently acquired an advanced text search algorithm that has been invented by University of New South Wales PhD student Ori Allon. Will this change the way Google ranks web sites?
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Google, your web site and CSS spam
Hiding content and links in CSS code that is not visible to human web surfers has become popular among webmasters who want to trick search engines. Should use use this for your web site?
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What search engines plan for the future
At the recent Wharton Technology Conference in Philadelphia representatives from Google, Yahoo and MSN Search discussed the future of search technologies. The big search engine companies have different ideas on how search engines will change over the next few years.
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Google hypertext matching analysis and search engine optimization
There are many rumors about the best way to get listed on Google. Every now and then, a new secret trick pop ups that promises that your web site will get top Google rankings quickly and easily. What can Google's hypertext matching analysis help you to get better rankings?
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Why Google is not happy with its results
Google's founders are not satisfied with the quality of Google's search results. This article explains why this is so and what you can do to survive future ranking algorithm updates on Google.
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Is cloaking the holy grail of SEO?
Cloaking obviously works. Should you use it for your website and what should you do to get high rankings on Google, Yahoo and other important search engines?
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Are you ready for local search?
Google's upcoming service Google Base (see news below) shows a clear trend: search engines try to make their search results and ads as targeted as possible. What can you do to benefit from this trend?
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The Google - Sun deal and its impact on search
Last week, Google Inc. CEO Eric Schmidt and Sun Microsystems CEO Scott McNealy announced a distribution partnership.Google also filed a new patent. What does this mean for search?
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Search engine insiders talk about links
On a recent search engine conference, Tim Mayer from Yahoo, Matt Cutts from Google and Kaushal Kurapti from Ask Jeeves revealed information on how these three search engines analyze links to determine the ranking of web pages in a public discussion.
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Is Google manually influencing its search results?
Google pays people from all over the world $10 - $20 per hour to check Google search results every day. What does this mean to your website?
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How your firewall can destroy your search engine rankings
Poorly configured firewalls can block search engine spiders. If you use the wrong configuration, Google, Yahoo, MSN Search and others might not index your website.
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Google ranking secrents revealed - Part 4
Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how search results and user data can affect your rankings.
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How to get top 10 rankings on Google, Yahoo and MSN Search
A new software program helps webmasters to get high rankings on major search engines.
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All about Google's latest algorithm change
Some webmasters have observed significant ranking changes in Google's search engine result pages. It seems that Google has tweaked its algorithm again or that it is still fine-tuning the way it ranks web pages for its next algorithm update.
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Study confirms importance of other search engines
A recent study revealed that a minority of searchers exclusively use only one of the top three search engines Google, Yahoo and MSN Search. What does this mean to your site?
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How to get out of Google's sandbox
If your website has good rankings on Yahoo, MSN and other search engines but not on Google, it's likely that your website has been put into Google's sandbox. What can you do to get out of it?
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Is your website dependend on Google?
Yahoo and MSN have made significant gains against Google. They can send a considerable amount of targeted visitors to your website. This article helps you to benefit from this search engines trend.
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How to avoid click fraud
Click fraud is becoming a major problem for online advertisers. If you advertise your website on pay per click search engines such as Overture or Google AdWords, chances are that you pay way too much for your clicks.
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Google Sponsored Links search
Google has just released a special search form for its AdWords ads. The search form allows you to quickly find out the position of an AdWords ad.
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All about Google Desktop Search
Google Desktop Search is a program that runs on your Windows computer. It allows you to search your hard disk for files.
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Google's new web page spider
Many webmasters have noticed that there are now two different Google spiders that index their web pages. At least one of them is performing a complete site scan.
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Google's link command and better ways to do it
You probably know Google's link command. It's a special search query that allows you to find websites that link to another website. There's a better way to find all pages that point to your website on Google.
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Is link popularity really that important?
With the domination of Google and Yahoo on the search engine market, words like 'link popularity', 'link prominence' and 'link reputation' have become buzzwords in the search engine marketing industry.Many webmasters try to get as many links to their website as possible and some companies even offer '1000 links to your website within minutes'. But is link popularity really so important as many people want us to believe?
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How many link partners are there? How many are enough for a link campaign?
Exchanging links with other sites is a promising way to increase your Google PageRank and to draw visitors to your site. Good incoming links have a positive effect on your search engine rankings and they also bring targeted visitors to your website. But how many potential link partners are there, and what is a realistic goal for your linking campaigns? How many link partners should you have?
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How to report spam to Google, Yahoo and others
A real nuisance for search engines are webmasters that try to deceive them to obtain high rankings (called 'spamming'). What can you do if you discover other websites getting better search engine rankings than you because they use one of these spam techniques?
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The most important search sites for your website success
Many webmasters face the problem that they don't know for which search engine they should optimize their websites. Of course, Google is the most important search engine for most webmasters. But which other search engines are also important for your website success? This article provides the answers.
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How to choose the right keywords for your site
Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which is keyphrase selection and evaluation.
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Nutch - an open source Google rival?
Nutch aims to provide a transparent alternative to commercial web search engines on an open source basis. Its idea is that only open source search results can be fully trusted to be without bias.
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2003-2004 Golden Web Awards
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Related Search Command Changes at Google.com
Reports via WebmasterWorld show that Google's similar pages query, performed in the syntax of 'related:www.domain.com' has been returning very different results. Senior member BillyS reports, 'As of late, this command seemed to report non-sense results anyway, maybe a fix is...

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Google Maps Results Displayed on Google Search Results
Looking for RustyBrick in Suffern, NY, well if you are, you will get a map directly on the Google SERPs. So if you do a local search, you can possibly see some of Google Map's technology come right up on...

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JetEye's David Hayden Talks on the Magellan Days and His Vision for Social Search
David Hayden is a member of who I consider to be the old school search crew - the guys you read about in chapter 3 of Battelle's the Search (Search Before Google). As Chairman, President and CEO he helped grow the web search engine Magellan into an $18 mi
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Latest Software Marketing News
Software Marketing News has been posted. The latest issue includes:
Digital River Acquisition Editorial
User Group Opportunities
Various Marketing Articles
Microsoft Announcements
Tucows Contest Announcement
Web Applications
Tech Tools
Software Awards
Search Engine News

Read SMR News


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Google In Court Again
Google is being taken to task for suggesting serials and cracks for software. Will be interesting to see how this case pans out:

A Belgian company has refiled a lawsuit over search terms offered by Google's toolbar that it claims directs users to pirated software.

The suit, originally filed in February, was refiled Wednesday by ServersCheck BVBA, a small company that makes network monitoring software, over Google's 'Suggest' feature, included in the latest version of its search toolbar for Web browsers. When a user types in keywords for a search, the toolbar shows a drop-down menu of guesses related to those words.

If ServersCheck is entered, Google generates suggested search terms such as 'serverscheck crack,' 'serverscheck pro crack,' and 'serverscheck keygen,' which lead to pirated software, said Maarten Van Laere, chief executive officer of ServersCheck.

Complete Article

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Google 3D Tools
Google Inc. on Thursday launched a free version of the 3D modeling software the search engine acquired last month.

Google SketchUp, which is free for personal use, includes simple tools for creating 3D models of a variety of items, including houses, sheds, decks, home additions and woodworking projects. The software comes with a plug in for Google Earth, so items can be posted on the service, which provides satellite views of geographical locations.



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PubCon and Google Tips
Last week I sent some time at the Boston PubCon. Malcolm Gladwell author of the Tipping Point and Blink was the keynote speaker. A handful of big names from Matt Cutts and Jeremy Zawodny filled the panels.

As a result of all I learned I'm working on a really great issue for May's Software Marketing Newsletter! If you don't currently subscribe I would encourage you to do so or simply grab the feed.

Here is one of the tips I learned. According to Matt Cutts, Google Guru, do not use underscores in urls, use hyphens. Hyphens that separate keywords in the url will be looked upon favorably by search engines. Underscores will not distinguish separate words.

Example:
BAD for SEO  - http://www.softwaremarketingresource.com/software_marketing.htm  

GOOD for SEO - http://www.softwaremarketingresource.com/software-marketing.htm

As with any optimization don't be excessive

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Organic Search Engine Optimization
The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner. According to search sources, with the latest Google update, there is no longer an even playing field when it comes to search placement. The new Google ranking system gives an advantage to large, established businesses that have achieved brand recognition. Does this mean small businesses should give up on the Web as a marketing model? No, of course not, they simply must develop quality content. To increase your natural ranking (search engine rankings that are not paid for) you must:

more on Organic Search Engine Optimization

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Google's AdSense Payout
According to this Jensense Post

Google.com and the company's foreign search sites contribute more to Google's bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.

That is not an unreasonable payout, not sure why Google has not divulged this previously.



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Google Introduces Software Starter Kit
Don't know if I agree with the term 'generous'. Google is smart and becoming omnipresent...

Google Inc. is distributing a free software startup kit designed to make computing safer and easier — a generous gesture driven by the company's desire to steer technology offline as well as online.

The software bundle, unveiled Friday in Las Vegas during a speech by Google co-founder Larry Page, represents the Internet search engine leader's latest jab at industry kingpin Microsoft Corp.

The suite of programs is designed to make it easier to install and maintain basic applications that have helped turn the PC into a hub of information, entertainment and communications.


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Google Search Used as Trial Evidence
While this is not related to software marketing, it does indicate the prevalence of the web:

Prosecutors claim a Mac specialist on trial in connection with the killing of his wife did a Google search for the words: 'neck snap break' and 'hold' before she was killed.

Robert Petrick, who is defending himself in Durham, N.C., cross examined a computer forensics expert this week. The expert testified about digital footprints he said the state discovered on several hard drives in Petrick's home.

Complete Article


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Page Zero - Enlightened Search Marketing.
Google AdWords and paid search campaign management consulting & eBooks.
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AffiliateMoneyTree.com - Huge Payouts!
Make $18,659 a Month on Google Adwords! (Tip: Promote People-Search.com on Adwords using conversion tracking! Huge $ Niche!
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eMarketing Blog
Discussion on using opt-in email marketing, search engine promotion, online lead generation techniques, B2B programs and wireless advertising to ensure a positive ROI.
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Interactive Marketing Channels To Watch In 2006
Email and search marketing are now the foundation of most interactive marketing programs. But marketers are also enthusiastic about emerging channels like social networks and RSS. What stops more marketers from testing these and other new channels like games and mobile? They have their hands full optimizing existing channels and worry about limited consumer adoption of emerging media. To help firms determine which new channels are worthy investments, Forrester recommends creating a channel innovation team that focuses exclusively on emerging channels. This team should focus its 2006 efforts on online ad targeting, in-game advertising, and rich media.
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Microsoft warns Google away from Enterprise Search
Words of warning were sternly issued yesterday by Microsoft's chief operating officer, Kevin Turner.The message was - keep clear of enterprise search!
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Is My Google Desktop Search Secure?
After a recent security flaw surrounding Google's Desktop Search Beta discovered by Scientists at Rice University, how do you make sure Googles fix has been applied to your machine?After reading Google's Blog it seems all you need to do is check for the Beta release version on the 'About' page since the fix should have been applied automatically...
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Why CSS is good for Google
All, 23rd April 2004, Nigel Peck. An overview of why using Cascading Style Sheets will help with your Search Engine Rankings.
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Google Updates
Basic/Beginner, 31st October 2002, Nigel Peck. What's a 'Google Update' and how does it affect Internet Marketing and Search Engine Optimisation?
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