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ERROR MARKETING AN UNUSED PROFIT CENTER
If I was on your web site and landed on your 404 file not found error page, what would I see? Most sites just have the same old dull message: 404 ERROR FILE NOT FOUND ON THIS SERVER We must get TONS of hits on that page, and I'm sure you do too, so why not take the chance to market? Web sites change all the time. Pages come and go. If you have been online for any length of time, you no doubt have many pages that are not used, or have been deleted.
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How to get high Google rankings with Flash sites
Flash movies are a great way to add multimedia elements to a web site. Unfortunately, Flash cannot be indexed by most search engines. For that reason, it is very difficult to get high search engine rankings for Flash sites. This article explains how to get top rankings on Google with Flash sites.
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Google uses a new spider to index web pages
Google is using a new bot for their AdWords advertising system that automatically spiders and analyzes the content of advertising landing pages. What does this mean to your organic search engine rankings? What does this mean to your PPC ads and your organic search engine rankings?
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What Google knows about your domain name
There's a lot of speculation about the information that Google has about domain names. What does Google know about your domain name and what do they not know?
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Google official: PageRank is not a big deal
Many webmasters are still obsessed with the green PageRank bar in Google's toolbar. Matt Cutts is a Google engineer who knows exactly how the Google ranking algorithm works. He confirmed that PageRank is not the only important factor for Google.
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Does Google think that your web site is spam?
Google has extended the penalty notification experiment that was started last year. Google's Webspam team now works with the Google Sitemaps team to alert some (but not all) site owners of penalties for their site.
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Googlebot and Mediabot - Can you get in trouble?
Google's Matt Cutts revealed interesting information about Mediabot and how it could influence your Google rankings. If you do it wrong, your web site can get it trouble on Google.
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New Google acquisition: Can we expect a shift in Google's ranking algorithm?
Google has recently acquired an advanced text search algorithm that has been invented by University of New South Wales PhD student Ori Allon. Will this change the way Google ranks web sites?
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A new Google trick: how to get links from high PageRank sites
There's a new trick that some webmasters use to get high rankings on Google. Just like the trick we mentioned in a previous issue of our newsletter, this new technique exploits security holes of other web sites.
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Google, your web site and CSS spam
Hiding content and links in CSS code that is not visible to human web surfers has become popular among webmasters who want to trick search engines. Should use use this for your web site?
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What search engines plan for the future
At the recent Wharton Technology Conference in Philadelphia representatives from Google, Yahoo and MSN Search discussed the future of search technologies. The big search engine companies have different ideas on how search engines will change over the next few years.
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Google hypertext matching analysis and search engine optimization
There are many rumors about the best way to get listed on Google. Every now and then, a new secret trick pop ups that promises that your web site will get top Google rankings quickly and easily. What can Google's hypertext matching analysis help you to get better rankings?
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Bigdaddy: Big changes on Google to come
Google has announced a major update that will affect the ranking of web pages in Google's index. In contrast to the usual algorithm updates, this update will be much bigger because it changes the way Google works behind the scenes.
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Official Google statement: How does Google collect and rank results?
Google recently released an official explanation of how they rank results their newsletter for Librarians. In this document, Google engineer Matt Cutts explains how Google decides what result goes at the top of the list. Here are the most important facts from the document.
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How to react to Google's latest AdWords changes
Google has incorporated a new factor to its Quality Score. If you're advertising on Google AdWords, this new factor might influence the position of your ads and the minimum price you have to pay for your bids. What do you have to do to make the best out of the situation?
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Why Google is not happy with its results
Google's founders are not satisfied with the quality of Google's search results. This article explains why this is so and what you can do to survive future ranking algorithm updates on Google.
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Is cloaking the holy grail of SEO?
Cloaking obviously works. Should you use it for your website and what should you do to get high rankings on Google, Yahoo and other important search engines?
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New features in Google Sitemaps
Last week, Google added new features to its Sitemaps service. After verifying that you are really the webmaster of a site, you can access some statistics about the information Google has about your site. This kind of information can help you to spot possible reasons when Google doesn't index your site.
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Google Analytics - is it worth its real price?
Yesterday, Google released a new web tracking service with the name Google Analytics. Google claims that the service is free. Is Google Analytics worth its real price?
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How to benefit from Google's Jagger update
Google's ranking algorithm update Jagger has rearranged the result pages on Google. How can you benefit from Google's new ranking algorithm?
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Are you ready for local search?
Google's upcoming service Google Base (see news below) shows a clear trend: search engines try to make their search results and ads as targeted as possible. What can you do to benefit from this trend?
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Google's current ranking algorithm update
Google is currently updating its ranking algorithm. What can you do to benefit from the new ranking algorithm?
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The Google - Sun deal and its impact on search
Last week, Google Inc. CEO Eric Schmidt and Sun Microsystems CEO Scott McNealy announced a distribution partnership.Google also filed a new patent. What does this mean for search?
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A new bad trick for high Google rankings
Some webmasters have discovered a new trick to get inbound links from authority websites. At the moment, it seems to be possible to improve your Google rankings with that trick.
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Google's Matt Cutts talks about buying links
Being one of the main software engineers on Google, Matt Cutts knows best about Google indexing and quality control issues. Find out what he thinks about buying links.
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Can grammar and spelling influence your Google rankings?
There's a new theory that Google might also consider the grammar and spelling mistakes on your web pages. What does this mean to your website?
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Search engine insiders talk about links
On a recent search engine conference, Tim Mayer from Yahoo, Matt Cutts from Google and Kaushal Kurapti from Ask Jeeves revealed information on how these three search engines analyze links to determine the ranking of web pages in a public discussion.
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Why has your website been dropped from Google?
Has your website been dropped from Google and you don't know why? There are a number of factors that can get your website banned on Google. In this article, we'll tell you why your website can be banned from Google and what you can do to get listed on Google.
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Is Google manually influencing its search results?
Google pays people from all over the world $10 - $20 per hour to check Google search results every day. What does this mean to your website?
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Google's Sitemaps service and your website
Last week, Google released its new Google Sitemaps service. Despite the name, Google Sitemaps is not a tool that creates sitemaps for your website. Google Sitemaps is another way to submit your web pages to Google. How can your website benefit from this service?
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Google's PageRank - Should it be discontinued?
As you might have noticed, Google wasn't displaying the PageRank information from 27 May to 30 May. The PageRank bar in the Google toolbar was grayed out for every web page. Many webmasters speculated that Google might have discontinued the PageRank information. Is the green PageRank bar really that important?
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What Google knows about you
Much has been said about Google collecting personal information from web surfers. What exactly does Google know about you if you use their services? In this article, we present a list of things that Google knows about you.
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How your firewall can destroy your search engine rankings
Poorly configured firewalls can block search engine spiders. If you use the wrong configuration, Google, Yahoo, MSN Search and others might not index your website.
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What the Google patent means for SEO
We summarize the most important parts of the patent specification in this issue so that you have a quick overview about how Google might rank your website according to this patent.
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How does Google track user behavior?
Last week, we informed you that Google tracks user behavior to determine the ranking of websites. Find out how Google tracks user behavior in this article.
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Google ranking secrents revealed - Part 4
Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how search results and user data can affect your rankings.
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How to get top 10 rankings on Google, Yahoo and MSN Search
A new software program helps webmasters to get high rankings on major search engines.
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Google ranking secrents revealed - Part 3
Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how links to your website and their changes can affect your rankings.
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Google ranking secrents revealed - Part 2
Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how your domain name can affect your rankings.
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Google ranking secrents revealed
Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report.
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All about Google's latest algorithm change
Some webmasters have observed significant ranking changes in Google's search engine result pages. It seems that Google has tweaked its algorithm again or that it is still fine-tuning the way it ranks web pages for its next algorithm update.
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How long does it take to get listed in Google?
If your website is not listed in Google although Googlebot regularly visits your website, this article can help you.
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Study confirms importance of other search engines
A recent study revealed that a minority of searchers exclusively use only one of the top three search engines Google, Yahoo and MSN Search. What does this mean to your site?
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How to get out of Google's sandbox
If your website has good rankings on Yahoo, MSN and other search engines but not on Google, it's likely that your website has been put into Google's sandbox. What can you do to get out of it?
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Is your website dependend on Google?
Yahoo and MSN have made significant gains against Google. They can send a considerable amount of targeted visitors to your website. This article helps you to benefit from this search engines trend.
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How to avoid click fraud
Click fraud is becoming a major problem for online advertisers. If you advertise your website on pay per click search engines such as Overture or Google AdWords, chances are that you pay way too much for your clicks.
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7 Google interviews
Interviews with the people behind the scenes give great insight in how things work. The following interviews reveal interesting things about how Google works.
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Google Sponsored Links search
Google has just released a special search form for its AdWords ads. The search form allows you to quickly find out the position of an AdWords ad.
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How to optimize your Google AdWords campaigns
Learn how to lower your advertising costs while increasing your profit with optimized Google AdWords campaigns.
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All about Google Suggest
Google Labs have just released the beta version of a new Google tool: Google Suggest. This article explains all you need to know about Google Suggest.
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