iGenerator a besoin de mécènes ! [Coulisses des Wikis]Les wikis intriguent de plus en plus les journalistes... Après le premier
wikiévénement des
rencontres d'Autrans (plus de 200 contributeurs pour plus de 1000 pages produites en moins de deux mois...), le
iGenerator est actuellement en cours de fécondation.
Lancé le 8 janvier 2004 durant les rencontres d'Autrans, le iGenerator connaît un bel amorçage : déjà 47 contributeurs et plus de 570 pages produites...
Mais rien n'est gagné ! Le groupe se constitue et l'architecture (floue) de l'espace reste encore à ébaucher.
Destiné à fournir aux innovateurs les moyens d'accélérer les idées pour les mener jusqu'à réalisation, je reste toujours persuadé que les rencontres seront le facteur-clé de pérennité de notre nouvel espace de PubliCoopération.
Mais le principal défi reste l'animation. Assurée à titre bénévole par l'ensemble des contributeurs, elle demeure néanmoins un vrai sacerdoce pour transformer le projet en une réelle force communautaire apte à créer un espace de dialogue respectueux.
Pour être franc, cette ?uvre collective produite nécessite quelque soutien financier. Nous avons besoin de mécènes pour financer le travail de compte-rendu (on les appelle les scribes) et transformer le projet en Intelligence Collective.
Alors si vous avez des idées, venez-nous rendre visite et n'hésitez pas à nous contacter.
Contact iGenerator :
xtof@igenerator.nethttp://igenerator.net est le site officiel de publi-coopération. Venez participer ! (format wiki)
read more: Using Contextual Marketing To Increase SalesWhen ever someone mentions the term Search Engine Marketing
(SEM) two words automatically come to mind - Volume and Exposure. These are things that all businesses need to create an ongoing stream of income.
Search Engine Marketing enables your business to reach thousands of potential customers for a lot less than traditional print media and direct mail marketing. Very good news for the smaller business owner whose marketing budget is much less than the bigger corporations.
SEM is a simple concept. You need to build a site and then optimize the content based on keywords that receive good results in search engines. The better your optimization, the higher your placings will be. The internet promotes your business 24-7 but the problem is that you can wait weeks or even months for the search engines cross reference with your site and your keywords. And of course there is no guarantee they will do it at all which can be a problem.
Pay-Per-Click (PPC) Search Engine Marketing takes away the risk of a long wait for keyword indexing and instead immediately secures your placing in the top positions. All you need to do is make bids on the keywords you nominate.
The higher the amount that you bid the higher your placings will be. You only have to pay when someone actually clicks through on your link.
PPC allows you to build an opt-in list fast, test ideas for new products and experiment with marketing campaigns. But despite the goodness you do have to pay to stay in the top placings. To do this you can be paying up to $5 or more per click.
Both SEM and PPC, share much in common. They effectively drive targeted traffic to your site. There is a learning curve for optimizing your site for higher places and how to effectively use keywords in PPC campaign. Constant monitoring and tweaking is necessary for ongoing successful results. A time consuming task for the webmaster/business owner.
Contextual marketing is the latest way to market online.
Contextual marketing is just as effective as SEM and PPC but is much simpler to use. It produces volume and exposure, but is way faster and easier to use.
Contextual marketing has huge potential because it takes the best component of PPC and SEM but maintains a simplicity of use.
People reading your ad already pre-qualified themselves as someone interested in what you offer. They found that web page through a search engine. You receive higher quality, targeted visitor to your site. That translates into a higher conversion rate and increase in profits.
If you need an effective way to find new customers then contextual marketing is probably your best option. Try it and compare the results - you might a bit surprised.
Tina Valiedi is the Executive of Marketing and Chief Editor of MPStrategies Firm,a company whose breakthrough service unleashes the power of the internet to drive hidden potential clients to your site. For more marketing how to information visit:
http://www.mpstrategiesfirm.comSearch engine marketing, internet marketing, google, yahoo.
read more: Bad SEOI have decide to write this article as a result of numerous emails. It seems more and more people are falling victim to bad SEO. The main complaint is that they are paying entirely too much for little or no results. Additionally, many fall prey to bad SEO practices. If you plan to hire an SEO pro in the future, I suggest you use this article as a set of guidelines.
Before going with any SEO firm or individual, do the following:
A) Find out how established and experienced an SEO firm is before you negotiate.
Do they have a sizeable client list under their belt?
Are they published?
B) Scrutinize their portfolio.
What kind of results have they achieved?
Contact a few of their clients. Were they satisfied with the work performed?
C) Consider and confirm their methods?
How will they optimize your site to reach your keywords?
Do they use organic methods? Some individuals or companies use doorway pages, hide text in the background, utilize re-directs and other blacklisted methods. Stay away from these.
D) Get a least three proposals from different SEO firms.
Look at each one carefully. Are there similarities? Proposals will help you see which companies are honest and which are trying to sell you something you don't need.
What is the cost? The cheapest isn't always the best, however, the highest price may not be attached to a comprehensive and viable course of action. Try to find find an individual or organization that will give you what you want within your SEO budget.
E) Contract, Contract, Contract.
Get everything in writing. Look over the document carefully. Be sure it covers everything you have discussed, including methods of achieving your desired results. Have the copies signed by both parties. If the job is a large one you may want to consult a lawyer.
F) Clearly state the terms of payment.
While most SEO firms will not do any work for free or agree to a results based pay scale, many competant SEO professionals will not shy away from a base plus performance incentive package. I am not a firm believer in prepaid contracts.. Most SEO professionals will abide by the 50% up front, 50% upon completion standard. Make sure all financial terms are as clearly defined in your contract as the actual scope of work. This will protect all parties involved in the event that expectations are not met.
All in all, try to do your best to educate yourself on SEO. Have a basic understanding of SEO terminology and SEO methodology. Anyone offering SEO services should not have a problem explaining how they intend to get you results. If they fail gain your confidence or raise a red flag for any reason whatsoever, keep searching. You will eventually find someone who will help you reach your goals for a fair price. Happy hunting.
read more: New Article ''Search Engine Strategies for Success: 2006'' by John Wooton and Asbjorn Lonvigby John Wooton Author and Creator,
The SEO Journal Blog and Asbjorn Lonvig.
Readers of my latest Art News Artblog have asked me to write about how I got a relatively good presence on the internet. Yesterday's statistics: 150,000 hits on Google.com and 100,000 hits on Yahoo.com on the search term "lonvig" and 64,708 hits and 1,176,552,123 bytes transferred per day on my web site
www.lonvig.dk.
John Wooton: As you know, every year is always rocked by a plethora of changes in the search engine marketing world. The acquisition of smaller companies by the Big 3 changes the marketing landscape as we know it every month and with every update to the index that is made, we hold our breath and hope that we come out better (if not, the same) in the end. So when it comes to the new year, there are many things that we should look out for to stay on top of the rankings.
1. Quality Content: I say this so often and I cannot overemphasize this enough: Content is KING! Search engine spiders, crawl the net to find what? Content! Your site has information (hopefully) that you want the spiders to see and include in their index. By the creation and publication of quality content, you give the search engines more reason to return. You are feeding them what they want. In 2006, you should be finding creative ways to get your content noticed and viewed as well as finding creative ways to publish fresh content on a regular basis. A very good way this is done is through the use of message boards (hosted on your site) and by blogs (enabling you to publish more frequently).
Asbjorn Lonvig: 
Tell a story. Every time I enter something on the internet, on my own website or another web site like an online gallery I tell a story. Like what Jose Dali said about my fairy tale character Crab-Mac-Claw or Alice Garibaldi's view of my computer drafts of sculptures in Rome. For search engine optimization and submission to selected search engines I use the software IBP Internet Business Promoter by Axandra, Germany. For check of meta tags I use the free Meta Tag Analyzer from Submitexpress.com. This is to ensure 100 % title relevancy to page content, 100 % description relevancy to page content and 100 % keyword relevancy to page content.
Don't focus on your web main page (index page) - focus on every page, only 1.56 % of my visitors enter through the web main page.
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John Wooton: 2. Don't Overextend Your Link Exchange Structure: Backlinks were a popular way to increase your rankings fast in the search engines. The tradition holds: find a PR7 website and trade backlinks and you'll be indexed in Google within 24 hours. That strategy still holds true and is beneficial for new web sites. But in my opinion the days of tremendous link swapping are coming to an end. Many website have been founded with the purpose of allowing you to exchange links with other web sites. This has caused a massive influx of web masters who want to exchange a ton of links with the hope that it will help them in the search engines. But what really matters when it comes to links is the amount of quality one way backlinks that direct users to your website. You want the balance of links to be in your favor, that is what leads to success. Also, there has been talk of search engines taking notice of these "link farms" and penalizing those who take part in them. So if you do take part in link exchanges, please be moderate in respect to the number of exchanges you take part in.
Asbjorn Lonvig: 
I do not concentrate upon links any more. I only make links that are relevant to my content. If I am asked to link to a Kangaroo farm in Canberra, New South Wales, Australia, I sure will do it. Now and then I run a Link Popularity Check on my online galleries to check their degree of presence on the internet. The Link Popularity Check program is free and it is from Axandra, Germany. Absolutearts.com has the highest link popularity of all online galleries.
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John Wooton: 3. RSS and XML: Two new technologies that have begun to take center stage especially in 2005 include a programming language that has been around for several years called XML. XML is short for extensible markup language and is a derivative from HTML. The main difference is your ability to create descriptive tags for your data. This has led to the advent of RSS or real simple syndication. RSS is a way for you to publish your data to an XML file hosted on your site. Users subscribe to your RSS feed via the XML file and whenever you make a changes to your XML file they are notified. It's become a major technology used by news agencies and bloggers alike as a simple method of publishing your information across a wide variety of platforms. XML has also proved useful with the Google Site maps program, newly released in 2005. The optional tags available with the XML site map allow you to be descriptive about the individual pages on your site including dates the individual pages were modified. There are some small things you need to pay attention to when creating this: namely you have to follow the Google xml schema, and you have to be diligent about tracking and fixing errors in the code. But if used correctly, it is a great way to help Google index the hidden pages of your website due to javascript or flash.
Asbjorn Lonvig:
I have made an RSS to all main pages on my web site and an RSS to every online gallery. I use the FeedForAll RSS feed creation tool to built my own RSSs. This way I have built 73 "hand made" RSSs. I use the following blogging systems for posting a lot of news and for automatic building of RSSs, ATOM feeds and RDFs: Blogger.com, Blogger.dk, Blog.com, Bloglines.com, Spaces.msn.com, Squarespace.com, Angelfire.com and Artday.org. Artday.org is Japanese. It is from Tokyo. And so is the image to the left. It's the Tokyo skyline with Tokyo Tower. The title is "Tokyo Moonlight". All of the above RSSs, ATOM feeds and RDFs - both my own "hand made" RSSs and the RSSs, ATOM feeds and RDFs generated automatically by blogging systems - are submitted to selected directories and search engines with the software RSS FEEDS Submit from rssfeedssubmit.com - if you need an introduction to RSS news feeds, you'll find it on rssfeedssubmit.com. I have built one site map in English and one in Danish.
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John Wooton: 4. Stay away from Flash and Javascript for the time being: Flash and Javascript are very powerful tools for creating dynamic and eye catching web sites. The most prominent problem with the two technologies is that the spiders can't index through them (at least not yet). This limits your ability to have the search engines index portions of your site. Many have speculated that the Big 3 are working on solving this problem, but for the time being, avoid or limit your use of these technologies.
5. Avoid Unethical SEO: There are a lot of programs out there that help you to achieve maximum link back ratios in a very short amount of time. Some of them are good; some are bad. In fact, some of them will waste your effort trying to post trivial comments on blogs or trying to maximize your link exchanges. In my opinion, you should seek success in SEM the right, ethical way. Seek out honest web companies to exchange a moderate amount of links with. Post only relevant comments to forums and blogs because that behavior leads to lasting link backs. Also, don't try to manipulate your website to make it appear to have a higher PR than you really do. Google sees that one!
Asbjorn Lonvig: 
I stay away from Flash and.....
I stay away from unethical SEO.
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John Wooton: 6. Last, but not least, Articles: There is a little bit of controversial talk about whether it is right to post articles for free use in directories. In my opinion, you are providing a well needed service to web masters and I don't see this one as a potential loss for 2006. Information is valuable. And web sites that need content (especially fresh content) desire what you do to make their efforts a success. So it is natural for your web site rankings to benefit through backlinks from those articles. It's a win win situation. One other thought on this subject. Right now, the search engines can punish web sites for having duplicate content, and that is an argument that many will propose. But, the search engines will usually only punish you if the html format of a web site is similar, not a couple of articles. So posting articles is safe for now. But be cautious. Many lucrative methods of ethical SEO can be turned into a problem when too many people attempt to abuse the technology. So that's it. Short, but informative. SEO is both an art and a technology that we have to use correctly for the right type of success. Who knows what the year ahead may bring, but playing your cards right, you can achieve success and avoid any pitfalls that may come.
Asbjorn Lonvig:
This Art News Artblog article is an example of Articles. I write articles to as you know WWAR/Absolutearts, to Editorial Qroquis - a printed art magazine in Buenos Aires (translated into Spanish) and ADN World ArtNews in Tokyo. Furthermore my articles are published on selected RSSes of my own, on all the blogging systems mentioned above and on the online gallery ArtCad.com in Paris. To keep track of the effect of my efforts to have a relatively good internet presence I use a server based statistic system on my web hotel called InSite. I use Google Alerts to continuously inform me what new things of mine have been indexed. Occasionally I check presence on Yahoo.com. And then I check the online galleries. January 2006 WWAR/Absolutearts topped with 73,000 hits followed by ArtWanted in Salt Lake City with 21,000 hits. Other online galleries like Yessy.com in Denver Colorado had 17,000 hits and a new online galley in Paris - ArtPourTous - had reached 4000 visitors. "Grand Maitre" to the right - that is Henri de Toulouse-Lautrec - is of course exhibited in Paris. I'm working hard to produce decent traffic on all online galleries.
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Asbjorn Lonvig:Thoughts. Your sales has nothing to do with your artistic talent, with your exhibition at Chicago Athenaeum or with nice words written about your art in a French book on "How to communicate through pictures". It's all about your internet presence???
Thanks. I want to thank John Wooton Author and Creator, The SEO Journal Blog for permitting me to use his article "Search Engine Strategies for Success: 2006", which I read 5 January 2006 in Entireweb Newsletter.
Questions. Ask all the questions you like in comments to this entry.
read more:
